From Stephen R. Covey — the late, legendary author of The 7 Habits of Highly Effective People — a new set of rules for achieving a happy and fulfilling life of primary greatness.
Many of us are hurting. We have chronic problems, dissatisfactions and disappointments. The idea of living a “great life” seems a distant dream.Too often, however, we have the wrong idea of what a great life is.
Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness — integrity, responsibility and meaningful contribution — far outweigh the superficial rewards of secondary greatness — money, popularity and the self-absorbed, pleasure-ridden life that some people consider “success.”
In Primary Greatness, a posthumous work, Covey lays out the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching and Renewal. For the first time, Covey defines each of these 12 qualities and how they provide the leverage to make your daily life truly great.