The book also includes a brief survey of the most important motivation gurus, tugether with many fascinating case studies, including the Case of Headless Body Shop, the Case of the Rip Van Winkle Workers and the Man With The Golden Van.rnContents include:rn- The pleasure principlern- The noble cause rn- The CAS ratiorn- The law of motivationrn- The NET motivation factorrn- Involve to solvern- Motivating savings and profitsrn- Structured motivation managementrn- Moting for the 21st century