Whether we like it or not, most American habits, tastes, and institutions are eventually imported into Britain: American pop-songs and hair styles – and American advertising techniques. Thus the frightening processes evolved and applied by American super-advertising-scientists are having an increasing effect upon the potential victims in Britain. Whether you regard the activities of the mental-depth advertisers as terrifying. Disquieting, highly amusing of just rather charming, you will find much to engage your conscious mind in this book.