This book documents the inputs and final statement of the third “Bishops’ Institute for Social Communication” (BISCOM III Samphran, Thailand 2001), a first time gathering of seminary rectors, formators and Church-communication experts on a common theme. It is insightful, bringing together vast experiences of eight resource persons from Asia and US. The resolve is for clergy and religious to acquire skills, but more to be formed in the communicating disposition, attitude and person of Christ.